Get in front of the padel clubs that already read me.
Owners and operators, plus the people building the next ones. I walk into padel clubs across Europe, photograph them, score them on nine measures and write about what those buildings cost to run. Three companies get named on that work for the next twelve months. One per category, and a category closes when it is taken.
£1,000 a month, twelve months. Founding price, held for as long as you stay.
Six pieces a month, minimum. One of them is yours.
I publish at least six pieces a month on the business of padel: the club visits, what the planning register says, what clubs charge and what that actually buys.
One of those six, every month, takes on a question in your category. You choose the question. I write the answer, and the answer is mine.
Six is a floor, not a target. If I miss it in any month, your term extends by a month. That is the whole remedy, and it is written here so neither of us has to argue about it later.
That, and four other things, for twelve months. All of it is series furniture, and none of it sits in the middle of a club write-up.
The podcast is on hold. If it launches inside your term you get founding billing on it. It is upside rather than something you are buying, which is why it is not on the list above.
Nine clubs, four countries, every visit paid for out of my own pocket.
Nobody else in this market has photographed the inside of these buildings and written down what they are actually like. That is the series, and it is what your name sits next to for a year.
Sponsorship is disclosed on the page and in the post, every time.
Take a slotTwelve thousand pounds for the year, and the category is yours
- Six pieces a month on the business of padel, as a floor, and one of the six takes on a question you choose. Miss a month and your term extends by a month.
- One company per category. Courts, canopies, lighting, flooring, software, finance, rackets, whatever you sell.
- Three slots in total, across every category, and a category closes when it is taken.
- Named on every club visit published inside your term, on the page and in the post.
- A fixed placement in every issue of The Business of Padel.
- Tour partner on the UK tour in November 2026.
- A quarterly report with the numbers from the platforms' own dashboards.
- The price is on this page. No call to get it, and no negotiating against what the other two paid.
A six court indoor build is well north of a hundred and fifty thousand pounds of courts alone, before the structure, the lighting and the surfacing. One specification, on one scheme, from one operator who already knew your name before the tender went out, covers the year several times over. I am not going to promise you that specification, because nobody honest can. I can put you in front of the people writing them.
The comparison that actually fits is a LinkedIn ghostwriter, because that is the market this competes with rather than padel media. A ghostwriter writes what you tell them, from an office, about an industry they have read about. I have been inside nine of these buildings, I have the photographs, and I read the planning register every week. Go and compare the two rate cards.
The other comparison is a trade show. That is three days in a hall with everyone who sells what you sell standing either side of you. This is twelve months, and in your category nobody is standing next to you. I am not putting a stand price on this page until I have checked a real one.
Three slots is not scarcity marketing. I take the photographs, do the visits and write the pieces myself. A fourth partner would only get something worth having by taking it off the other three, so there are three. When the third one signs, this page will say so.
The audience is small. The room is the right room.
One post, on what an hour on a UK court costs, did 192,758 impressions and 108 comments. The screenshot is at the top of this page and the post is still up, so you can go and read the thread rather than take my word for it. That is one post. I am not going to turn it into a monthly average, a subscriber count or a following, because it is none of those things. It is what happens when a question this industry argues about in private gets asked properly in public.
Every piece is written to be argued with. Some travel a long way and most do not. 6,262 people follow this on LinkedIn, and that one post reached many times what a normal week reaches across everything I publish. I am putting both in front of you, because the big number is why you are reading this and the small one is what you should plan around. The quarterly report shows you which was which, both ways. Anyone in this industry selling you a number in advance is guessing.
Impressions on one LinkedIn post about UK court pricing, with 108 comments under it. One post, not an average.
Followers on LinkedIn, from LinkedIn's own dashboard. Small, and the right people.
UK planning applications mentioning padel in twelve months, from my own search of the planning register. Applications, never courts and never clubs.
What you would be buying is not reach. It is presence in the comment thread underneath, where club owners, operators and the people who build for them argue about their own pricing with their names on it.
Look at what else you can buy in padel media while you are deciding. One trade title carries around thirty paying partners. None of them publishes an audience figure anywhere, and none of them publishes a price. I am publishing both, and the honest version is this: the audience is small and it is specific, it is the operators, and the founding price is what being early costs.
This is not my first rodeo
The real question about buying from a one person publication is not whether the audience is big enough. It is whether I will flake, and whether I will make you look amateur. Both are fair.
I have spent fifteen years building and selling online businesses, among them FunnelEngine.com, Investing.io and LetterOperators. All of them built to be sold rather than scaled, and all priced on what the thing was worth rather than by the hour.
This is not a retainer and it is not an agency. You are not buying my hours and you cannot brief me. You are buying a published cadence and one question a month, and the editorial stays mine. That distinction is the reason the work is worth having your name on.
I have done B2B media and audience work in another industry before this one, in skiing. So I have sat on your side of a sponsorship and I know what a partner needs to get back from one. That is why the quarterly report is on the list rather than something you would have to chase me for.
What sponsorship does not buy
The only real asset this site has is that the board cannot be bought. A sponsorship page is exactly where that gets tested, so here is the line in full. It is the reason the rest of this is worth paying for, not the small print at the bottom of it.
Sponsorship is disclosed here and in the series furniture on every page and every post it appears on. Every piece that answers a partner's question says so in one line at the top of it, in the same words every time: “Written under the Padel Living founding partnership with [partner]. They chose the question. The answer is mine.” Where I already have a commercial relationship with a brand in a category, that relationship is written up on the About page before the slot in that category is sold to anyone. And no club is ever a supplier customer, so what I know about which club is about to get a competitor nearby is never published and never sold.
Three slots. Tell me which category.
The Founding Partner, £1,000 a month
Your company, the category you sell into and your role. Knowing which category is asking is the whole point of the form, because a category closes when it is taken. I will come back with what the twelve months would actually look like for you, and either of us can walk away from it.